Your Brand is the sum of every interaction at every touchpoint. For example, customers can find your business online, see ads and reviews, visit your website, shop at your store, or see your brand on outdoor media.
Brand Touchpoints
Convey A Consistent Message
At Hello Brands we take into consideration five key factors when developing these touchpoints: brand promise, brand story, innovation, time of purchase, and the consumer experience. Regardless of the order, they reach the consumer; if your brand doesn’t convey a consistent message, your consumers might be confused and possibly reject your brand.
